Privacy Policy

1. Introduction

Dani Dentistry PLLC, doing business as Center for Progressive Dentistry ("we," "us," or "our"), is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at progressivedentist.com, use our online services, communicate with us electronically, or interact with our practice in any digital capacity.

By using our website or providing information to us, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described herein, please do not use our website or services.

2. Information We Collect

Personal Information You Provide

We may collect the following categories of information when you voluntarily provide it to us:

• Identity Information: Name, date of birth, gender
• Contact Information: Email address, phone number, mailing address
• Insurance Information: Dental insurance carrier, plan details, member/group ID numbers
• Health Information: Medical and dental history, treatment records, and related information submitted through digital forms or patient portals
• Financial Information: Payment card details (processed by our third-party payment processors — we do not store full card numbers), billing address
• Communications: Content of messages, emails, form submissions, reviews, or other communications you send to us

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

• Device Information: Browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, referring URL, click behavior
• Network Information: IP address, approximate geographic location (city/region level)
• Cookies and Similar Technologies: As described in Section 7 below

3. How We Collect Information

We collect information through the following channels:

• Website Forms: Contact forms, new patient registration forms, appointment request forms
• Online Scheduling: When you book or manage appointments through our online scheduling system
• Digital Patient Forms: New patient intake, medical history, consent forms, and treatment plan acknowledgments submitted electronically
• Patient Engagement Platform: Communications sent and received through our patient engagement system (including appointment reminders, recalls, and two-way messaging)
• Online Payments: When you submit payment through our website or patient portal
• Automated Collection: Through cookies, web analytics, and similar technologies when you browse our website

4. How We Use Your Information

We use the information we collect for the following purposes:

5. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: We work with trusted third-party vendors who assist us in operating our practice and website, including our patient engagement platform, payment processors, web hosting providers, and analytics services. These providers are contractually obligated to protect your information and use it only for the services they provide to us.
• Healthcare Operations: We may share your protected health information with other healthcare providers, insurance companies, or healthcare clearinghouses as necessary for treatment, payment, or healthcare operations, in compliance with HIPAA.
• Legal Requirements: We may disclose your information when required by law, regulation, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the successor entity, which will be bound by this Privacy Policy.
• With Your Consent: We may share your information for purposes not described in this policy with your explicit consent.

6. SMS & Text Messaging

If you opt in to our text messaging program, we collect your mobile phone number and use it to send you SMS/MMS messages including appointment reminders, recall notifications, billing reminders, and marketing communications. Your phone number and opt-in status are shared only with our patient engagement platform provider and SMS service providers as necessary to deliver messages.

We do not sell, rent, or share your mobile phone number or SMS opt-in data with third parties for their own marketing purposes. For complete details on our text messaging program, including message frequency, opt-out instructions, and your rights, please review our SMS Terms of Service.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site. Cookies are small text files stored on your device by your web browser.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality such as page navigation and form submissions. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our website by collecting anonymized usage data, including pages visited and time on site.
• Functional Cookies: Remember your preferences and settings to provide a more personalized experience.

Managing Cookies

Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features on our website.

8. Third-Party Services

Our website and practice operations rely on certain third-party service providers. These services may collect information about you in accordance with their own privacy policies. Key third-party services include:

• Patient Engagement & Communication Platform: Used for appointment reminders, digital forms, two-way messaging, online scheduling, and patient communications
• Payment Processing: Handles secure online payment transactions — we do not store complete payment card information on our systems
• Web Analytics: Collects anonymized website usage data to help us improve our online experience
• Web Hosting: Hosts and serves our website content

We encourage you to review the privacy policies of any third-party services you interact with through our website. We are not responsible for the privacy practices of third-party websites or services linked from our site.

9. Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

• Encryption of data in transit using TLS/SSL protocols
• Access controls limiting who within our practice can access your information
• Secure, HIPAA-compliant systems for storing and transmitting protected health information
• Regular review of our security practices and procedures

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to maintaining safeguards that meet or exceed industry standards.

10. Data Retention

We retain your personal and health information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, and adhere to applicable record retention requirements. Dental patient records are retained in accordance with Arizona state law and HIPAA requirements. When your information is no longer needed, we will securely dispose of it using appropriate methods.

11. Your Rights & Choices

Depending on applicable law, you may have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request the deletion of your personal information, subject to certain legal exceptions and record retention obligations.
• Opt-Out of Marketing: You may opt out of marketing communications at any time by replying STOP to any text message, clicking the unsubscribe link in any email, or contacting us directly.
• HIPAA Rights: You have specific rights regarding your protected health information under HIPAA, as outlined in our Notice of Privacy Practices and HIPAA Authorization form available at our office.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within a reasonable timeframe and in compliance with applicable law.

12. HIPAA & Protected Health Information

As a dental healthcare provider, we are required to comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) regarding the protection of your Protected Health Information. Our HIPAA Notice of Privacy Practices describes in detail how your health information may be used and disclosed, and your rights regarding that information.

A copy of our HIPAA Notice of Privacy Practices and Authorization forms is available at our office located at 9002 E Desert Cove Ave, Suite 101, Scottsdale, AZ 85260. You may also request a copy by contacting us at (480) 451-5888.

In the event of any conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices, the HIPAA Notice of Privacy Practices shall control with respect to Protected Health Information.

13. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. When dental treatment involves minor patients, a parent or legal guardian is responsible for providing consent and managing the minor's information. If you believe we have inadvertently collected personal information from a child under 13 without proper parental consent, please contact us immediately so we can take appropriate action.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: